Rubbr
Privacy and cookies
This section describes cookies, similar storage and third-party technologies used on the Rubbr marketing website. It does not yet describe all personal-data processing, including typed questions or contact requests. You can change your optional analytics choice at any time using Cookie settings.
Cookies and similar storage
The site uses tarteaucitron.js to remember your consent choice. Google Analytics 4 and Leadfeeder are optional and are not loaded unless you choose to allow audience measurement. Refusing analytics is saved too, so the site does not ask again while that choice remains valid.
| Name | Provider | Purpose | Duration |
|---|
rubbrConsentV2 | Rubbr (tarteaucitron.js) | Stores the current consent status for configured services. | 180 days from the latest choice. |
_ga | Google Analytics 4, Google LLC | Distinguishes website visitors for audience measurement. | Configured for 180 days from the latest visit. Only used after analytics consent. |
_ga_<measurement-id> | Google Analytics 4, Google LLC | Persists Analytics session state. | Configured for 180 days from the latest visit. Only used after analytics consent. |
_lfa | Leadfeeder Web Visitors, Dealfront | Stores a browser identifier for recognizing repeat visits. | Up to one year. Only used after audience-measurement consent. |
_lfa_consent | Leadfeeder Web Visitors, Dealfront | Stores Leadfeeder's consent-mode status. | Up to two years. Only used after audience-measurement consent. |
_lfa_test_cookie_stored | Leadfeeder Web Visitors, Dealfront | Temporarily checks whether the browser supports cookies. | Immediately expires. |
ldfdr_opt_out | Leadfeeder Web Visitors, Dealfront | Remembers that tracking was turned off after consent was withdrawn. | Until the visitor allows measurement again or clears browser storage. |
The Google cookie names and purposes follow Google's published GA4 cookie documentation. Google lists a default two-year expiry; Rubbr configures the Analytics cookie lifetime to six months. Leadfeeder lists a one-year expiry for _lfa and a two-year expiry for _lfa_consent. Browser privacy controls can shorten cookie lifetimes. We do not configure Google advertising cookies or advertising consent.
Leadfeeder also stores _lfa_expiry in local storage for up to two years.
No optional analytics or Leadfeeder request should be present before you allow audience measurement. If you later withdraw that choice, Leadfeeder tracking is opted out, its visitor identifier is cleared, and a first-party opt-out cookie remains to enforce your choice. The consent preference itself is stored in a first-party cookie, including when you refuse analytics.
Other website technologies
The website requests the Geist font stylesheet from Google Fonts to display the site's typography. This is a remote font resource, not a cookie used for audience measurement. Your browser connects to Google to retrieve the stylesheet and font files.
When you allow audience measurement, the site sends visit information to Leadfeeder Web Visitors, operated by Dealfront. Leadfeeder uses the visitor's IP address to identify the visiting company and receives visit details such as pages viewed, visit time and source information. Depending on settings enabled in the Leadfeeder account, it may also record form submissions, file downloads or outbound link clicks. Those options should be reviewed in the account settings. Leadfeeder acts as a data processor for this service; see its privacy information.
Manage your choice
Choose “Cookie settings” in the website navigation to reopen your preferences. Your choice expires after 180 days, after which the site will ask again with analytics off by default.
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